Comments on: New Years Resolutions http://ogilvyimpact.ogilvypr.com/2009/11/new-years-resolutions/ Leadership Communications Fri, 12 Mar 2010 22:36:21 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: F.H.Book http://ogilvyimpact.ogilvypr.com/2009/11/new-years-resolutions/comment-page-1/#comment-401 F.H.Book Wed, 18 Nov 2009 19:23:43 +0000 http://ogilvyimpact.ogilvypr.com/?p=1309#comment-401 Challenging word usage. Which words are now outdated and connote a past. For example; In your list the word "employee(s). The noun is replete with possibilities.One stands out as very empowering: Colleague. Other words we are re:thinking: Tax (es) (ation), Consumer (s), Market (ing) (able), Media (seems to be on the cusp of 1950). Definitely the word, Brand is nearly the metal grate decor of the 1980's. Each word review must have a core directive: As Humanistic as possible. As unifying as possible. As inspirational as possible. Think of it: 2010 - The Year of " ? " Challenging word usage. Which words are now outdated and connote a past. For example; In your list the word “employee(s). The noun is replete with possibilities.One stands out as very empowering: Colleague.

Other words we are re:thinking: Tax (es) (ation), Consumer (s), Market (ing) (able), Media (seems to be on the cusp of 1950). Definitely the word, Brand is nearly the metal grate decor of the 1980’s.

Each word review must have a core directive: As Humanistic as possible. As unifying as possible. As inspirational as possible.

Think of it: 2010 - The Year of ” ? “

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