360DigitalInfluence

From my new favorite blog, employment attorney Jay Shepherd’s “gruntled employees,” a twitterable twitter policy that not only fits within the 140-character limit but HITS that limit straight on, thereby earning the sobriquet, a “twoosh”:

Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”

Shepherd’s post is a well-deserved, if not entirely welcome, bucket of cold water in the face for all of us who have heard – and, mea culpa, may have said – “We can’t do it in {one sentence, one paragraph, one page].”

Life is short. People are busy. Wouldn’t you rather your employees were out there twittering about your products than slogging through a long policy (no matter how well-conceived, -intentioned, and -written)? As communicators, we need to not just practice what we preach, but also model it.

More Shepherd gems: check out “A two-word corporate blogging policy” and “The world’s shortest employee handbook.”